Film Competition & Theatre Productions — Envisioned as Australia's first continuous film festival. Not a community initiative — an entertainment property that generates future intellectual property at scale.
Children complete Pillars-of-Courage challenges inside the I.A.M. App, then celebrate by sharing their courage story as an AI animation in which they are the hero. That user-generated content becomes a perpetual pipeline of new stories, new talent and new IP.
Generates user-generated content at scale, creates future intellectual property, and identifies the next generation of creators and storytellers.
Comparables: Long-term vision: the world's largest continuous youth storytelling competition
Every customer acquired here increases lifetime value across all eight divisions. That compounding is the investment.