A Pokémon-style universe for values & principles — "WA-SEE-MO" (an anagram of Awesome) — a collectibles franchise built around values, principles, quests and character development. Potentially the most scalable entertainment asset in the ecosystem.
A globally scalable franchise with an ethos of building sustainable kids and lifelong learning at its core — a blueprint for nurturing the next generation of global citizens, wrapped in a game children genuinely want to play.
A potential billion-dollar franchise category — the most scalable entertainment asset in the ecosystem.
Comparables: The Pokémon Company · Nintendo (Pokémon: ~US$115B lifetime revenue — the #1 media franchise)
Every customer acquired here increases lifetime value across all eight divisions. That compounding is the investment.